Our work starts with understanding you. After our introduction process, the first step will be assembling your team. Each client will be assigned a “pod”, an accomplished team of writers, producers, editors and strategists fully committed to your project. Once the pod has been assembled, we will hold a group session to outline your message, boundaries, look & goals. From this information our team will build brand pillars (a guide to what you want to discuss), buckets (practical ways to create viral frames for these discussions) and lay the groundwork for the ongoing day to day strategy.

With the strategy in place, your pod will move into script development. Your writer will create the first batch of scripts, creating fully fledged videos out of the buckets and pillars we have established. All of our scripts align with our proven method for maximising engagement. Scripts are made up of a series of “curiosity loops” - rhetorical techniques that allow us to engage the viewer again and again and again.

Once the scripts are ready, the pod will internally workshop them, ensuring everything is fine-tuned. From there, the producer will map out the entire month's content, carefully planning each video from the initial hook to the final call-to-action. Every piece is crafted to fit seamlessly into your overarching strategy, ensuring your content flows naturally across platforms while grabbing attention from the first second.

Our production process is where your content truly comes to life, pulled together by our producer & editors. We handle every detail with care, starting with set design and lighting, ensuring that each shoot aligns with your visual identity. We consistently create a look and feel that elevates your content far beyond standard social media videos because that’s where it needs to be.

Post-production is where the magic happens. Each edit is designed not only to fit into the overall content strategy but also to enhance the emotional pull and viewer experience. Behind the scenes, our team manages all the technical aspects, ensuring a smooth, stress-free production experience for you—so you can focus on your business while we bring your vision to life.

Once your content is ready, we take complete control of the distribution process. We post your videos at the optimal times to ensure they reach your target audience when they’re most engaged. Using platform-specific insights, we ensure your content is tailored for maximum visibility on Instagram, TikTok, and LinkedIn. Our deep understanding of each platform’s algorithm allows us to position your videos for success, driving organic reach and engagement.

Daily, we track and analyse the performance of your content across all platforms. We measure everything from engagement rate to audience growth, providing us insights into what’s working and where adjustments are needed to push your content even further.

Based on these insights, we continuously refine and optimise your content strategy. This is an ongoing process where we adapt to trends, audience feedback, and platform changes to ensure your brand remains at the forefront. By constantly fine-tuning our approach, we ensure that your content evolves and grows, delivering long-term results that elevate your personal brand month after month.