3.4M followers
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750M views
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3.4M followers - 750M views -
The Formula is A Proven Guide To:
Game The Algorithm
Master Short Form Video
Go Viral
It’s what businesses pay me $8,000 per month to teach them…
And I want to give it to you, for $150.
Course Breakdown
Mastering Metrics
Learn how to turn views, likes, and shares into actionable insights. We’ll show you how to optimize your videos for maximum reach, ensuring your content consistently performs at its best.
Nailing Pre Production
Master the art of planning content that’s built to go viral. From concept development to execution, we’ll teach you how to set every video up for success before you even hit record.
Writing: How to Capture Attention
Discover how to write scripts that grab attention and keep viewers engaged. We’ll teach you how to craft curiosity-driven content that turns passive viewers into active participants.
Videography & Shooting
Learn how to compose shots like a pro. We’ll show you how to use framing and camera angles to visually tell your story, keeping your audience hooked with every frame.
Professional Editing
Streamline your editing process with tools and techniques that ensure a polished, professional finish. Learn how to edit efficiently without compromising quality.
The Secret to Consistency
To stay relevant in this climate, you need to post daily. We’ll teach you how to create a system that allows you to produce high-quality content without burning out.
Learn From The Team That Are Doing it Now
In my day to day, I run Clash Creation, where my team and I deliver results again and again for the world’s top entrepreneurs and creatives. The Formula will be updated as I learn more with this wonderful team and our incredible clients.
Charlotte Mair
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James Watt
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Jordan Schwarzenberger
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Charlotte Mair - James Watt - Jordan Schwarzenberger -
Trusted By The Best
+850K Follows | +200M Views
Ben went from having no TikTok or Instagram account, to having 200,000 and 650,000 followers respectively, as well as 200 million views across all platforms.
+750k Follows | +120M Views
Chris had 2,543 followers on TikTok – 7 months later he had 120+ million views, 450,000 followers on TikTok and over 300,000 on Instagram.
+250K Follows
Viral Video Club
When working with Viral Video Club, Instagram growth exploded by 250,000+ followers within 3 months.
Own The Narrative
I have grown accounts by 3,200,000 followers in the last two years, and personally going from 0 to 1,000,000 total followers in 3 months.
In my career I have developed tools and systems that make editing 40+ pieces of original, viral ready content every week a piece of cake. Now I want to share it with you.
Ben Askins’ followers x time
*****
"Before working with Joden I was editing really slowly, and none of the shorts I made for my company got any traction. I was generally feeling really overworked as well with the amount of videos. But Joden’s method of editing short form content is so quick and finely tuned that I’m getting through videos probably 5x as fast now. He helped me to understand how image composition, scriptwriting, and researching are VERY different in short content vs long content – and I think that’s probably put me about 3 years ahead of the trajectory I’m on. Cannot recommend enough."
Tom - video editor
*****
"The man knows what he’s talking about! After working with Joden – my online rug brand finally started getting views on instagram, first 22k, then 288k, and just now 354k! I’ve got a huge number of commissions to work through now, but it was totally worth the investment. Joden helped me understand what formats work, and how to show off what I was trying to show off in a way that gets real views, and just knowing some (I guess basic?) stuff like that, from someone who knows more about it than me, means I can keep the virality going again and again."
Arun - entrepreneur
So… What Will You Learn?
With over 6 hours of content, I will take you through the powerful methods that have consistently built audiences for high level creators – and don't worry, I leave nothing off of the table. We will go through every facet of short form production, from scripting to shooting to understanding the metrics.
This course is a comprehensive collection of fully up to date knowledge, for any level of understanding, from beginners to large scale creators.
00 Introduction
1. Good advice vs bad advice
2. Building channels from 0-100k
3. Understanding why people watch
01 Viral Video Theory
1. Engagement metrics
2. Platform differences
3. How to research
4. Niching down
5. Hooks Hooks Hooks
6. Scriptwriting
7. Visuals and framing
8. Viral formats
02 Shooting & Equipment
1. Shoot day setup
2. Advanced camera
3. Advanced lighting
4. Audio
5. The performance
03 Video Editing
1. Setting up Premiere Pro
2. Keyboard shortcuts
3. Folder structure
4. Offload and sequence
5. First assembly
6. Finishing touches 1, 2 and 3
7. Short cuts
8. Captions
+ Presets, Packs & Extras
Along with the formula you will also get a comprehensive pack of the tools I have made over the years to create content, this pack includes:
Packs
✅ 79 Premiere Pro Presets
✅ 33 Graphics (Arrows, Crosses, Circles)
✅ 4 Paper Textures
✅ 3 Social Media Safe Zones
✅ 1 Motion Graphics Template
✅ Video Editing Project File
✅ + Example Video Footage to edit along
Presets
✅ 10x Caption Animation Presets
✅ 12x Camera Zoom Effects
✅ 3x Camera Shake Effects
✅ 47x Motion Graphic Animations
✅ 7x Time Saving Presets
Are You Ready to Grow Like Crazy?
Get the formula and master short form video.
